- 705.241.1933
- hello@joegiannone.ca
- Bradford, Ontario Canada
Auxiliary Fitness
Wellness Fitness 2025
A Community-Driven Gym Where Serious Training Meets Real Belonging
Auxiliary Fitness is a Toronto-based gym with two locations, built around the belief that high-performance training and genuine community aren't mutually exclusive. Their programming spans CrossFit, HYROX-style conditioning, Olympic lifting, hybrid strength work, and a range of additional services including personal training, nutrition counselling, competitive programming, and registered massage therapy. Auxiliary CrossFit Whether a member is stepping into their first class or training for a competition, Aux is built to meet them exactly where they are — and push them further.
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Designing a Digital Home for a Gym That's More Than a Gym
Auxiliary Fitness needed a website that could do what their coaches do — make every type of person feel like there's a place for them here, without watering down what makes Aux special. The work focused on translating a high-energy, community-first culture into a clean, modern digital experience: organizing a wide range of programs and membership tiers into something intuitive and easy to navigate, writing copy that speaks to both the competitive athlete and the first-timer, and building a visual identity online that reflects the same energy you feel walking through the door. The result is a site that converts curiosity into commitment.
